Technology Driven. Guest Focused.
Food is our world – it will always be the centerpiece of our business. As trailblazers of sports and entertainment hospitality, Delaware North set the bar for culinary and guest-service standards that have shaped an entire industry. But we also know the changing dynamics of live-event entertainment and the importance of creating a forward-thinking, technology-driven customer experience.
As your partner, Delaware North will deliver an innovative and flexible food and beverage program designed for today’s “mobile” guest – seamlessly blending hospitality and technology.
We listened carefully to what your team identified as priorities in the stadium – total interconnectivity with your fans and technology solutions that enhance the game-day experience. Therefore, our first priority is to implement a state-of-the-art mobile stadium app with the following capabilities:
- Enables guests to order and pay for menu items on their mobile devices
- Fully integrates into the Denver Broncos 365 mobile app
- Gives your team unprecedented access to a vast amount of transactional data
As you will read in the Technology section of this proposal, we have partnered with First Data, an industry-leading technology company, to develop Universal Commerce – a mobile platform that will give your guests purchasing power at their fingertips.
Universal Commerce will not only drive commerce and customer engagement in our hospitality operations, it will produce robust fan data such as demographics, spending habits and preferred destinations. The Broncos can optimize this information to make educated decisions about your business – including guest-satisfaction initiatives, new revenue-generating opportunities and operational enhancements.